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Write to one person who would take your quiz
The first and most important point when it comes to writing quiz questions is that a quiz is a very one-on-one situation. When someone takes the quiz it’s as if they are speaking directly to you.
This means you can’t write the questions like you would write the content of a blog post, and you have to write to an individual.
My recommendation is to actually pick a person who you think would enjoy taking the quiz you are working on who is part of the audience that you want to reach and then write the quiz for that person.
If you do that, then you can send them the quiz when it’s done and ask for their feedback and have them proofread it for realness
Ask questions relevant to your quiz topic
Something we get asked about a lot is how to keep the brand integrity of your quiz when it’s supposed to also be fun and not super serious.
The answer is in the content of the questions themselves.
Use “You” or “My” in every question
There is a massive difference between referring to the person who is taking your quiz versus a generic question. Look at these two.
“Choose one:”
versus.
“What’s most important to you? (be honest)”
These are both technically asking the same question. Telling someone to “Choose one:” will still let you figure out which option is most important to someone, but it’s not personal. Asking personal questions on a personality quiz makes the most sense but it often gets overlooked.
The easiest way to make sure you don’t mess this up is to add the word “You” or “My” to every single question.
Keep it fun
“Fun” really means letting people talk about themselves and helping people learn something about themselves.
By The Quiz Collective, Inc.